Digital Lab has been working with this professional services firm based on the Gold Coast for over a year and has delivered some fantastic ROI.
revenue generated from digital marketing campaign
increase in social media content engagement
generated from SEO strategy
We approach marketing as an omni-channel campaign, one geared towards humanising brands and helping them to build stronger customer relationships and enjoy positive and progressive results. This occurs via innovative marketing strategies/campaigns that seek to add value, credibility and trust, leading to authentic connections between our clients and our team, and most importantly, between our clients and their customers.
We have implemented various marketing tactics to deliver the results, including:
Some of the digital marketing tactics that we have used:
- PR, partnerships and collaborations
- An engaging social media strategy that produces different content such as reels, educational posts, opinion pieces, interviews with other professionals and downloadable materials like guides and checklists
- Video content inviting clients to “get to know our people and the firm”
- Technology implementation
- Technical and content-based SEO strategy to build a strong and growing online presence on partner online platforms
- Targeted social media advertising and marketing based on people’s stage of life, interests and behaviour on Facebook, Instagram and Google Display & Video
- Multi-channel analytics to optimise customer experience
- Personal branding campaign of the Leadership Team
- Inbound marketing strategies and marketing automation with HubSpot.
At the heart of our operation is the conviction that digital marketing is about more than a logo and a slogan. Rather, it speaks to authentic connections that remain strong throughout the marketing campaign and beyond.
- Ekaterina Richardson
Success came via a combination of strategies, including social media, content strategy, SEO, PR, limited paid advertising and multi-channel analytics.
We offer free digital marketing strategy session, so get in touch with us to book it in and understand what areas for growth your brand has.
