About - Digital Lab

Why standing out is outstanding

A point of difference allows you to stand out from your competitors. At Digital Lab, our multi-faceted point of difference extends throughout the marketing sector and translates brilliantly into the strategies and campaigns we create. Here’s how we do it:

Innovation

Our data-driven approach ensures digital marketing strategies that turn information into innovation and achievement. We understand the technology, platforms and design initiatives, and we work with you to maximise your marketing outcomes.

Imagination

You can take comfort and confidence from knowing that Digital Lab’s expert team is across all of today’s digital and marketing trends. Better yet, we have the imagination and creativity to explore and deliver exciting new possibilities.

Inspiration

Too often, businesses and brands can come across as impersonal and unreachable. At Digital Lab, we
make your brand personable through digital marketing that inspires performance, attracts customers and supports sustainable success.

Meet the founder.

Why Digital Lab?

“Digital Lab reflects my passion for humanising brands and helping them to build stronger relationships with customers. Marketing is more than a logo and a slogan; it is about creating personal and authentic connections that deliver brilliant results” – Ekaterina Richardson, Founder, Digital Lab

Get to know Ekaterina

Ekaterina Richardson is the Founder and Director of Digital Lab, a leading digital marketing firm launched on the Gold Coast in June 2021. Ekaterina's career in digital marketing has spanned across three continents and covered sectors including banking, financial and professional services; blockchain; technology start-ups; advertising and consulting. A graduate of Tomsk Polytechnic University (Russia), Ekaterina has bachelor's degrees in International Management and Language Interpretation-Translation. She also holds bachelor's degrees in Language Interpretation-Translation from Charles University (Prague) and the University of Lausanne (Switzerland). In 2014, Ekaterina swapped the snows of her Siberian homeland for sub-tropical southeast Queensland when she began a Master of Marketing at Queensland University of Technology (QUT), graduating in 2016. She is currently doing an MBA at QUT, where she also mentors marketing students and has lectured as a sessional academic. Ekaterina has led digital marketing campaigns for major national and international brands. Her previous roles include: Marketing Project Leader at global accounting firm EY; Digital Marketing Consultant for Moscow-based Blackmoon Financial Group; Digital Marketing Coordinator for Stellar Home and Stellar Recruitment (Australia); and Consultant/Customer Experience Platforms at Deloitte Digital (Australia). The launch of Digital Lab reflects Ekaterina's passion for humanising brands and helping them to build stronger customer relationships via innovative and exciting marketing strategies/campaigns.

Core competencies

■ Digital strategy & campaigns ■ Actionable analytics ■ Social media strategy & management ■ PPC: Facebook, Instagram, LinkedIn, Reddit, Twitter, Google AdWords ■ MarTech & marketing automation ■ Salesforce ■ Digital campaign management, tracking & optimisation ■ Content marketing & content creation ■ Email marketing ■ SEO

Awards & Recognition

➡️ SEMRush Search Awards - Best Online Marketing Campaign (Legal Services) ➡️ Gold Coast Girls in Business Awards (Finalist) - 2022 ➡️ Finalist for the National Women In Digital Awards (WID) - Digital Marketer of the Year - 2019 & 2021 ➡️ AusMumpreneur: Digital Service business, Emerging AusMumpreneur of the year, Multicultural business excellence - 2021 ➡️ #6 Most Socially Engaged Staffing Agency by Linkedin - 2018 ➡️ RSCA Marketing Campaign of the Year (Finalist) - 2018 ➡️ Urban Utilities #WaterHack18 - Deloitte Blockchain Challenge (Winner) - 2018